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Rakuten launches NFT marketplace platform

REUTERS/Sam Nussey/File Photo

Rakuten, a major Japanese e-commerce company, has announced the introduction of Rakuten NFT, its nonfungible token (NFT) trading platform.

In response to the rising popularity of nonfungible tokens throughout the world, the company announced intentions to build a private NFT marketplace in 2021. The NFT marketplace, according to Rakuten, also includes a platform that lets intellectual property owners to construct their websites for issuing and selling NFTs.

Many people believe that Japan, with a population of over 126 million people and a well-known pop culture that includes anime and manga, has the potential to accelerate the adoption of blockchain assets like crypto collectibles.

The global NFT ecosystem had great growth in 2021.
Following a surge in trading volumes and acceptance, important companies in a variety of industries began to deal in NFTs.

Interest in these innovative assets is developing in Japan as the value of the NFT market continues to climb.